It’s safe to say that there are at least about 20,000 Indian PR/Agency/Social Media/Bloggers on the internet dying to share anything, especially if it’s going viral and is getting critical acclaim. It’s been airing on TV too apparently- on YouTube the ad has seen over 300,000 views in five days. It has been praised for breaking stereotypes – for using a dusky model and ingratiating a subplot of remarriage, nevermind that they’re trying to sell you some tainted goods. Here are some of the best tweets on this shared cultural moment.







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