It’s safe to say that there are at least about 20,000 Indian PR/Agency/Social Media/Bloggers on the internet dying to share anything, especially if it’s going viral and is getting critical acclaim. It’s been airing on TV too apparently- on YouTube the ad has seen over 300,000 views in five days. It has been praised for breaking stereotypes – for using a dusky model and ingratiating a subplot of remarriage, nevermind that they’re trying to sell you some tainted goods. Here are some of the best tweets on this shared cultural moment.
Remember, remember. Tanishq makes liberal looking ads and karva chauth apps in the same month. Don’t be swayed, don’t forget.
— Lily (@tetisheri) October 28, 2013
Something’s wrong with me because I’ve seen the Tanishq ad and haven’t felt the urge to express my opinion about it yet. — Sapan Verma (@sapanv) October 28, 2013
If only the Tanishq ad had shown that the couple getting married were frm the same gotra, it’s social issues coverage wud ve been complete
— Gabbar singh (@GabbbarSingh) October 28, 2013
The only thing I can safely say after watching the Tanishq ad is everyone digs MILFs.
— Kaustubh (@thewisecrab) October 28, 2013
Take new Tanishq wedding ad. Replace last Tanishq title card with an LIC title card that reads “Because this one could pop it too…”
— Tanmay Bhat (@thetanmay) October 29, 2013
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