Why Apple Is So Sticky: “011. Whitmore comes up with a cumulative investment in those devices of about $15 billion today, growing to $25 billion by the end of next year. ‘This averages to ~$100 of content for each installed device,’ Whitmore writes, ‘suggesting switching costs are relatively high (not to mention the time required to port). When Apple’s best-in-class user experience is combined with these growing switching costs, the resulting customer loyalty is unparalleled.””

(Via Slashdot.)

Like Memes? Funnies? Epic Longreads? Hit Subscribe!