Hustling a viral video isn’t easy, ask team Mohawk, who’ve built a video channel around fashion content, most of which has seen as much rain as the Thar desert. Their social media team was nice enough to discuss how they managed to get 90,000 views on this video. In case you’re wondering how, the playbook involves ‘sexing up’ your content a little bit, and then sending out mails to every Buzzfeed clone there is. What happens next will blow your mind.

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