If you’re running a digital agency/business, this video by Erik Qualman is required viewing, and a pretty good sales pitch for his book called Socialnomics. New-media interns can glean buzzworthy catchprases like “The 4 C’s of Digital: Creating, Curating, Connecting, Culture”, platitudes like “a world where mobile and social are merging, relationships are becoming more digital.” Some of these facts may be obvious (Selfie is now a word in Webster), but it’s a really good trivia sandwich served with Daft Punk.

  • If Facebook were a country, it would be the third largest population after China and India.

  • 53% of Millenials would rather lose their sense of smell than their technology.

  • LinkedIn’s age limit has been reduced to 13

  • Grandparents are the fastest growing demographic on Twitter.

  • 55% of Twitter users recommend products in their Tweets.

  • 90% of consumers trust peer recommendations.

  • Only 14% trust advertisements.

  • The 6 second Vine is the new 30 second commercial.

  • The average person has a lower attention span than a goldfish.

  • Real-time marketing and newsjacking have become staples for savvy brands.


Official Description:

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a #1 best selling author and keynote speaker on digital leadership. The video was produced by Equalman Studios. Source data for the statistics in the video is available in the book Socialnomics (sold on Amazon) socialnomics.com | @equalman

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