Glad to be on the ground-zero of this viral – it looks like we have a masterpiece by BeingIndian, a piece of video content that’s high on shareability and likeability, focused on a niche, that’s also the best target demographic for viral content – young women. The narrative style is a bit like a Hindi version of that “Wear Sunscreen” sketch by Baz Luhrman, backed by a flamenco guitar score that’s sure to tug at your heartstrings.

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