Going viral is not easy – though appealing to the adrenaline glands of idiots who pay more four times the price of petrol for a caffeinated beverage is a sure-fire way to nail that formula. You need to do something impressive and death-defying, and have your social media execs pimp the feat via sponsored tweets, hand-jobs, witchcraft and sorcery.

A year ago, Felix Baumgartner jumped from the edge of space faster than the speed of sound. Now Redbull, who bankrolled this endeavour, have released a superb HUD-view of the proceedings, to remind us that amazing things can be done on the backs of overpriced canned drinks.

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